{"id":27272,"date":"2011-04-30T08:27:15","date_gmt":"2011-04-30T14:27:15","guid":{"rendered":"http:\/\/www.wend.ca\/?p=27272"},"modified":"2020-06-20T14:02:05","modified_gmt":"2020-06-20T18:02:05","slug":"the-naked-cowboy","status":"publish","type":"post","link":"https:\/\/wend.ca\/?p=27272","title":{"rendered":"The Naked Cowboy"},"content":{"rendered":"

A well-known fixture in Times Square, we found him surrounded by a gaggle of middle-aged women all oooh-ing and aaaah-ing as he performed his Austin Power-ish moves in the rain. Yes, it was raining and bitterly cold but the cowboy still pranced and posed in his underwear and cowboy boots.<\/p>\n

Crazy as you may think he is, N.Y.’s cowboy is a master of branding. The Naked Cowboy<\/em> brand is both trademarked and franchised and in 2010 (allegedly — I couldn’t find a source), the New York tourism bureau announced that “the Naked Cowboy is the third leading tourist attraction in New York City, after the Statue of Liberty and the Empire State Building<\/a>.” <\/p>\n

This recognition came from years of relentless self-publication to the point where he would arrive in a city and “call both the police and the press so he could land on TV and in the papers while getting arrested for performing in his undies.<\/a>”<\/p>\n

In 2012, the Naked Cowboy ran for president of the United States but dropped out early. <\/p>\n